A Healthier Planet, A Healthier You.
Conventional menstrual pads pose a hidden threat to our environment and our health. It's time for a sustainable change. This interactive report explores the data-driven case for तारिनी, a biodegradable menstrual pad for the modern Indian woman.
The Hidden Cost
The Unseen Impact of Your Monthly Cycle
The convenience of conventional pads comes at a staggering price. The data reveals a dual crisis: a massive environmental burden and a significant risk to personal health.
Pads Discarded Annually in India
0
creating 113,000 tonnes of waste.
Decomposition Time
0
years for a single plastic-based pad.
Conventional vs. Biodegradable: A Stark Contrast
| Feature | Conventional Pads | तारिनी Biodegradable Pads |
|---|---|---|
| Primary Material | Up to 90% plastic (Polypropylene, Polyethylene) | Natural Bamboo & Banana Fibers |
| Health Risks | Contains chemicals (Phthalates, VOCs); can cause rashes | Chemical-free, breathable, hypoallergenic |
| Environmental Impact | Pollutes landfills and oceans for centuries | Decomposes naturally, reducing waste |
The Market Opportunity
A Market Primed for Disruption
The demand for sustainable alternatives is not just a niche trend; it's a powerful market force. The data shows explosive growth in the biodegradable segment and a clear consumer willingness to make the switch.
Market Growth Rate (CAGR)
The biodegradable market is projected to grow at nearly double the rate of the conventional market, indicating a significant shift in consumer preferences.
Willingness to Switch
A compelling 70% of urban women are ready to adopt eco-friendly pads if they are affordable—a need तारिनी is designed to meet.
The Strategic Solution
Why Pads? The Right Choice for India.
Our focus on sanitary pads is a strategic decision rooted in deep market understanding. Data from the National Family Health Survey shows that pads are the overwhelmingly dominant product choice, making them the most viable path to widespread impact.
Menstrual Product Usage in India (Women 15-24)
With 64.4% usage, pads are the established norm. Alternatives like menstrual cups (0.3%) face significant cultural and infrastructural barriers to adoption. By innovating within the most accepted product category, we can drive change more effectively.